with Toni Blake

The 2020 Marketing Plan

Join Toni Blake to gain a fresh vision for your 2020 marketing. Toni shows you BIG ideas with a small budget that will create dynamic impact on your 2020 marketing success in generating traffic through a positive online reputation, follow-up strategies that close on first contact and the economic impact of loyalty for renewals and resident relations. (Presented 10/24/2019)

Session 1 (1 hour 37 minutes)

  • Today’s Social Impact on Marketing
  • The Edelman Trust Barometer
  • The Economic Impact of Loyalty
  • The New CX – Customer Experience Cycle
  • Neuromarketing for Apartments
  • Global Business Trends
  • Redirecting Social Image Marketing Impact
  • Voice Marketing Stratigies for 2020

View Toni’s PowerPoint (PDF) for Session ONE HERE


Session 2 (1 hour 4 minutes)

  • Value Building Words
  • Apartment Description Love Notes
  • Leasing IQ / Immediacy & Quickness
  • Marketing Email Attachments that close on first contact
  • Tell the whole story with a marketing collages
  • Inspiring a positive reputation – Talk Triggers
  • Building A Personal Brand – Being Unforgettable
  • Innovating The Big ASK – Closing/ Renewals
  • Motivational Close – There’s a better YOU IN YOU!

View Toni’s PowerPoint (PDF) for Session TWO HERE

Toni Blake


Toni Blake is a popular international speaker, consultant, author and comedienne inspiring thousands of multifamily apartment industry professionals every year. With over 30 years of training experience, her “laugh while you learn” approach has made Toni one of the most sought-after experts in her field. 

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