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Building a MacGyver Culture
10 Characteristics of Resourceful People

Understanding the 2022-2023 Renewal Market
Raising Rents Without Raising Eyebrows

Value Stacking Your 2023 Rents
Redefine Your Community Value Position

Wings of Positive Change
The Butterfly Effect
The theory of the Butterfly Effect is formed around the belief that a small change can make a huge impact in time. Toni will share with us small ways that we can easily adjust our wings to positively impact those we encounter by balancing authority with compassion, demonstrating integrity, and acting with kindness to maximize the difference we make in the lives of the residents that we serve.

Bounce Back
The Power of Resilience

Art of Culture
Leading out of a Pandemic

5 Sensory Impacts
Of Human Connection
A message to you, the planner
Let’s work together!
Coordinating your event is one of the most important tasks you will ever be assigned. After working with thousands of meeting planners all across the country, I understand that! I’ll work hard in helping you make sure your team receives the very best experience. Ain’t no mountain high enough! I’m on your team. Call me, let’s go to work!
Thank you for letting me be a part of your success!
~Toni
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10 Characteristics of Resourceful People
Building a MacGyver Culture
Resourcefulness is the ability to quickly find clever ways to overcome difficulties. Historic inflation on the heels of a global pandemic have created a challenge that demands a resourceful culture. It’s time to meet the challenges head-on with a willingness to embrace evolving possibilities, opportunities, thoughts, views, and suggestions. The pivot has replaced standard procedures! Toni Blake’s 2023 program establishes ten characteristics of a “MacGyver Culture”.
- Never Quit Team Spirit – See the UPside of downtimes
- Permission for Collaboration & Creative Ideas
- Open Minded Vision: Redefining Possibilities
- Workflow Solutions for Swift Implementation
- Optimize Time & Talent
- Seek Innovations to Reduce Costly Mistakes
- Practice Patience: Seek Clarity in Goals Before Acting
- Simplify Procedures
- Imaginative & Intelligent Problem Solving
- Celebrate Success
A MacGyver Culture requires top-down permission for innovation and forward-thinking change, with clear workflow solutions in place for quick approvals to redirect resources. The resourceful mindset finds a way!
Meeting Planning Notes:
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Raising Rents Without Raising Eyebrows
Understanding the 2022-2023 Renewal Market
We are committing to rents today that must serve our budget needs for an entire year into the future. In 2022 we experienced historical inflation, 20 – 40% increases in costs of goods. 2023 brings a further rise in inflation and talk of recession. We need to immediately adjust the rent to accommodate 2022/2023 inflation projections. Site teams need a clear understanding of current economic conditions and specific increases in the operational budget. Toni teaches your team how to confidently negotiate a rent increase, retain residents and maintain your online reputation. Attendees receive Toni’s complete program e-book with research links, graphics, and follow-up assignments. Included is a printable PDF file with her card game for roll playing 24 negotiation points of consideration! Do you know how to raise rents without raising eyebrows? You can’t afford to miss this program. Join Toni LIVE or on ZOOM.
Meeting Planning Notes:
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Redefine Your Community Value Position
Value Stacking Your 2023 Rents
Toni Blake teaches your team creative tools of VALUE STACKING your rents to help the consumer understand the value of life at your community. People want to feel they received a “great deal”, VALUE STACKING makes sure they do! Your teams will learn the impact of passionate conversations about their community in their own words. Discover a proper understanding of the psychological value of speaking with passion. It’s incredible how quickly we find money when we WANT something! VALUE STACKING techniques show the importance of choosing your apartment because you LOVE what you get, not what you pay. Toni introduces strategies for find their voice and writing a personal “love story” about their community. Toni’s program includes specific marketing strategies and new value positioning techniques to VALUE STACK your rents with the FIRE of DESIRE! This dynamic educational leasing and marketing event for 2023 will revive your team’s passion and performance.
Meeting Planning Notes:
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It’s time to get your wings
Wings of Positive Change
Being a great human being is not about a single act of kindness. Great human beings have daily habits that inspire relationships and make the world around them a better place. When we take those habits into our work life, we find reduced conflicts, and improvements in resident retention, relations, and overall improved well-being. Toni will share with us small ways that we can easily adjust our wings to positively impact those we encounter by balancing authority with compassion, demonstrating integrity, and acting with kindness. We will learn how to lift our daily routines, identify what is dragging us down and how to build up the momentum to maximize the difference we make in the lives of the residents that we serve.
Meeting Planning Notes:
This character development presentation is perfect for your total team as a stand-alone program for a one-hour time frame, but can be extended to 90 minutes. It can be seamlessly integrated with your company culture in a half-day schedule. This program is suitable for conventional and affordable audiences. Remember, every program is customized to your specific needs and event goals. Toni will guide you through this process during your free consultation.
The Power Of Resilience
Bounce Back
Challenging times require us to rebound quickly. The new normal is not normal. Toni presents a clear action plan and proven techniques for dealing with constant change. Her empowering message focuses on practicing resilience in our interactions, written and spoken communication, delegation, listening, and goal planning for optimal teamwork. Learn the power of resilience to establish a clear vision, inspire commitment, and maintain momentum. Bring your entire team for an upbeat, fun, interactive program that will refresh their hearts with a renewed commitment to practice resilience daily.
Meeting Planning Notes:
This powerful life-coaching session is perfect for your total team, whether you manage conventional or affordable properties. The material can be presented as a half-day three hour seminar, a 90 minute keynote, or a one hour breakout. It can be seamlessly integrated with your event theme or company culture. Remember, every program is customized to your specific needs and event goals. Toni will you through the process during your free consultation.
Leading out of the Pandemic
The Art of Culture
The Pandemic has caused a spike in anxiety and depression. More than 42% of Americans have experienced symptoms of both. What is your vision for your team culture and character development coming out of this Pandemic? Now, more than ever, leadership requires intentional executive focus on rebuilding character, mental wellness, and policy aligned with creating a supportive culture. Successful communication requires team building, and optimistic management. Learn creative ways to express your humanity as your most significant amenity with honest, human interactions based on core values. Toni Blake brings her unique combination of comedy & expert advice to share leadership goals that re-enforce your company culture positively. She’ll show you how to lead your teams, lift their human spirit, revive their passion for excellence, and reinforce the importance of human connection.
Meeting Planning Notes:
Your total team will benefit from this session, whether you manage conventional or affordable properties. The material can be presented as a 90 minute keynote, or a one hour breakout. It can be seamlessly integrated with your event theme and company goals. Every program is customized to your specific need. Toni will you through the process during your free consultation.
Toni Blake’s 5 Sensory Impacts of Human Connection
5 Sensory Impacts
One of the deepest needs in our humanity is a community connection. Human connection is one of the most rewarding elements in life. It has the power to deepen the moment, strengthen the bonds between people, inspire change, and build trust. Our sensory system interprets and creates the perception of the world around us. Pandemic protocol separated us, and our current socio-economic climate highlights the divisions between us. Human connection is a choice, an intentional plan, a practiced skill, and the “secret sauce” to total team success. There has never been a more critical time for us to build authentic relationships. Each sensory choice we make guides and directs the quality of our interactions. Toni shows you how to create conditions for human connection throughout the resident experience by intentionally practicing five human sensory impacts: voice, hearing, messaging, energy and tone.
Meeting Planning Notes:
Each member of your team should be invited to participate in this session. It is appropriate for both conventional and affordable properties. The material can be presented as a 90 minute keynote, or a one hour breakout. It can be seamlessly integrated with your event theme and company goals. Every program is customized to your specific need. Toni will you through the process during your free consultation.
100% CLOSING
everyone… every time
Set your teams up for marketing and customer service success with Toni Blake’s 100% Follow-up Everyone Every Time. Toni will share 2019 consumer communication trends in social, voice, email, text, e-Cards and video. It’s time for you to seriously impact your cost per lease and reduce turnover by effectively building a resident and future resident follow-up plan. Grab your entire team! Did you know that over 50% of apartment leads are not follow-up, it’s uncommon for service technicians to follow-up on service requests and many managers don’t have a routine of following-up on resident’s customer satisfaction? Follow-up is an important tool in relationship building for both residents and future residents. Every team member should have a plan for follow-up that is so fun and exciting. Today’s consumer has a nine second attention span, however, the average apartment leasing response time is 28 hours. Toni Blake will talk about increasing your Response IQ – Immediacy & Quickness. It’s time to have a specific pre-planned series of follow-up tools designed as options for your leasing, management and service teams. Toni will show you how to dedicate your team to maximize your marketing investment with a clear, determined, ready-to-roll series of trend conscience follow-up tools. In 100% Follow-up Everyone Every Time, Toni will stock the shelves of your digital pantry with powerful effective premeditated follow-up tools. She will show you how to design then development options in a 7-8 touch series, with personalization options applied in minutes. Your teams will be so exited with Toni’s plan they will want to build loyal relationships using follow-up with your current and future residents to increase occupancy and reduce turnover.
Meeting Planning Notes:
This dynamic leasing skills program is perfect for both new and experienced team member. Toni will use the free consulting time to understand and integrate your current software, procedures, and best practices advance your team performance. Use this session as a half-day training, or combine with 100% Follow-up for a complete full-day experience.
100% Follow-up
Yes! Everyone…..Every Time
Grab your entire team! It’s time for you to seriously impact your cost per lease and reduce turnover by effectively building a resident and future resident follow-up plan. Set your teams up for marketing and customer service success with Toni Blake’s 100% Follow-up Everyone Every Time! Today’s consumer has a nine second attention span, however, the average apartment leasing response time is 28 hours. Plus, over 50% of apartment leads are not even followed up on!
And follow-up isn’t just for prospects! In fact, it’s uncommon for service technicians to follow-up on service requests, and many managers don’t have a routine of following-up on resident’s customer satisfaction. Follow-up is an important tool in relationship building for both residents and future residents. It’s time to have a specific, pre-planned series of follow-up tools designed as options for your leasing, management, and service teams.
Meeting Planning Notes:
This dynamic leasing skills program is perfect for both the new and the experienced team member. Toni will use the free consulting time to understand and integrate your current software, procedures, and best practices advance your team performance. Use this session as a half-day training, or combine with 100% Closing for a complete full-day experience.
More Breakout Ideas
The Future of Customer Service
Toni reminds us we don’t have to make physical contact to touch people’s hearts. Toni shares her 2021 Trend Report with global research on social, economic conditions that impact how we provide customer service today and into the future. Learn how “Love Finds A Way.” Toni teaches the importance of culture and character on 2021 policy and protocol decisions. This interactive program walks your team through developing a Customer Expectation Map, charting each customer encounter with proven resident relations strategies. Evaluate your current plan to build a trend-based brand loyalty program, gain cooperation, and establish respect between your team and community.
Mastering Your Personal Energy
Toni shares her inspirational triumph at her second triathlon and how she learned the three principles of FOCUS. She teaches these powerful lessons on focus to master your personal energy. Today, you have to have a clear vision, know where you are going and be great at sharing that vision to earn team commitment and engagement. Toni shows you how to find and communicate your vision to maintain momentum and commitment from your team and residents. Mastering your personal energy helps you to stay focused and accomplish your goals. Toni shows how to avoid having your plans derailed, the destructive nature of excuses, and how to deal with distractions. You’ll learn the importance of the “WHY” questions and great tips on staying on track with consistent focus and updates on your goals. She finishes her powerful story of how this powerful life lesson helped her cross the finish line and become a two-time triathlete!
Time Management in a Pandemic
Time management in a pandemic has shifted the way we manage our personal and professional lives. Toni Blake shares practical tips for managing your time, staging a productive environment, maintain relationship equity, and dealing with constant change. No more business as usual. Every day, we need to stay current and prepared for new challenges to manage our tasks and time. Toni will share creativity and problem-solving exercises to develop the skills required to manage your time during a pandemic. Being able to accommodate these changes will ensure your team can maintain practical time management skills.

MORE PROGRAMS FROM TONI BLAKE
Whether you are serving conventional, affordable, or military Toni will tailor one of her many programs to fit your needs.
- Keynote – Dinner Meeting
- Breakout Workshop
- Half-Day Training
- Full-Day Training
- Custom Consulting Packages
TONI BLAKE • SpecialIST
begin now!
LEASING Consulting
REputation management
leasing transformations
RESIDENT RETENTION & EDUCATION
CUSTOMER SERVICE & MAINTENANCE
SOCIAL MEDIA STRATEGIES
CONSUMER GENERATED MEDIA
MOTIVATION & COMEDY KEYNOTES
ANNUAL MEETINGS & CONFERENCES
CONVENTIONAL/AFFORDABLE/MILITARY
TOP-RATED FOR ASSOCIATIONS