By Toni Blake, President, TotallyToni.com
© 2023 Toni Blake
UPlifted Leasing & Renewals: The NEW Basics
Our world is in an attention economy. The concept of attention economy was first coined in the late 1960s by Herbert A. Simon, characterizing the problem of information overload as an economic one. Our future resident’s attention is a scarce, treasured commodity.
Old Sales Tactics are a turn-off to the customer, and your team!
The direction of your training message must not only capture the future resident’s attention and it must inspire your teams to act. In Trendwatching 2023 Trend Check their third message is “BEHAVI: OUR The rise of value-led segmentation.” They advise that to reach consumer’s hearts, our marketing needs to cater to their values, passions, convictions, and attitudes.
The 2023 Edelman Trust Barometer Special Report: “The Collapse of the Purchase Funnel” tells us that consumers are looking for ongoing engagement after the point of purchase and their need for trust grows with feelings of vulnerability.
In UPlifted Leasing and Renewals, my goal is to revive your team’s commitment to their humanity, showing the difference between help and HYPE. I will inspire your team to act as a facilitator & fiduciary, helping people find new homes while thinking like an owner! UPlifted Leasing and Renewals focuses on creating meaningful human interaction, reducing stress, supporting the decision process, celebrating life, and having FUN finding and keeping residents while maximizing rents. After a recent Greystar Leasing Rally, one team leased five apartment the next day. I believe we reach our occupancy goals by UPlifting our minds & hearts.
Uplift – verb elevate, inspire. Synonyms for uplift: excite, exhilarate, improve, lift, boost, brighten, cheer, elate, bring up, perk up, and raise spirits.
Your team, resident, and future residents will be UPLIFTED by the NEWLY designed 2024 customer experience in UPlifted Leasing & Renewals. Toni wrote this fresh approach because our industry is facing mounting distrust and a loss of consumer confidence. We can’t go back to basics. Too much has changed!
This six-hour educational event is available LIVE and in the Toni e-Demand online library. Nine short-form video lessons packed with proven ideas ready for implementation: plans, guides, training scripts, samples, templates, and resources are now waiting for your teams. Until now, Toni’s energetic, passionate coaching was only available for a day; now, you can own it 24/7.
Your teams will enjoy step-by-step implementation eBooks, training guides, resource links to books, blogs, sample graphics, free marketing plans for generating traffic, new digital follow-up tools, and powerful confidence-building training tools.
Are you ready for the NEW basics? They are waiting for you at Toni e-Demand.
• United Nations Economist Network, “New Economics for Sustainable Development: Attention Economy”
• In Trendwatching 2023 Trend Check their third message is “BEHAVI: OUR The rise of value-led segmentation.”
• The 2023 Edelman Trust Barometer Special Report: “The Collapse of the Purchase Funnel” tells us that consumers are looking for ongoing engagement after the point of purchase and their need for trust grows with feelings of vulnerability.
• New Content at TotallyToni.com
• Revel Page for the new Toni e-Demand