Conventional Housing Seminar Descriptions

Toni Blake has long been recognized as a leader in multifamily management training. Her cutting-edge concepts will keep you in front of the market instead of always struggling to keep up. This doesn’t mean you have to jump on board with every new trend that comes along, but it does mean your marketing strategy must relate to today’s consumer to be effective. Toni takes the guess-work out of it by giving you key market tools infused with solid fundamentals. Each of these sessions are specifically formulated for the conventional market, appropriate for leasing, management, and maintenance. 

Keynote or Half Day Seminar

Character Driven Performance – The Art of Culture

How well your company builds a constructive culture determines how well you attract, hire and keep top performers. Culture also drives the experiences your teams create for both residents and future residents resulting in your overall economic success. Toni Blake will show you how to inspire a positive company culture to produce a character-driven performances. In this interactive session, Toni Blake will share the power of internal character development, provide interactive self-evaluation exercises to measure personal character development and a compelling presentation on the top seven characteristics of a thriving internal culture. You will walk away with easy to implement educational plans for the top seven character driven performance factors: Integrity, Citizenship, Determination, Respect, Responsibility, Kindness, and Confidence.

Keynote or Half Day Seminar

Toni Blake’s 4 Steps to Reputation Rehab

Follow a real property management team step-by-step through their reputation rehab. See the exact cost, time investment, physical program, tools and amazing results. Learn how to “Flip that RIP!” When someone RIPs on your property, don’t let it “rest in peace”. This is your chance for a total turnaround. Learn savvy negotiation skills. Find new resources like Jay Baer’s new book “Hug Your Haters”. Toni will provide you with over 60 powerfully crafted sentences designed for more than 15 unique property management situations to “Flip that RIP”. Learn how to Change your stars in one night with an influencer’s dinner, build your property love story and then plan a 52 week Google feeding schedule for 2017! Stop losing leads and letting the hater’s voice be the loudest voice online. It’s time to Toni Blake’s 4 steps to Reputation Rehab!!!!

​Breakout Session

The Drama Curtain – 10 Proven Ways To END Conflict Quickly

A destructive conflict has a predictable pattern known as the Drama Triangle. By learning how to identify and handle drama, manager’s can prevent some conflicts from occurring and resolve those that do! The quality of our relationships and how we deal with challenges plays a vital role for success in the workplace. 30 -40% of manage’s time is spent on conflict resolution. Toni Blake will show you a series of simple repeatable solutions, collaboration techniques, resources, and tools to reduce conflict. Learn how to improve communication, see other points of view, understand the human ego and find agreement. Save your precious time and energy for productive collaboration with your team and bring the DRAMA Curtin down in your office!

Powerful Keynote or Half Day Seminar: 2020 Vision – Premeditated Marketing

Our greatest responsibility is to understand the impact of our actions today will shape our future. Multifamily supply currently outnumbers the demand. This year current residents have become the target market for new construction properties. With a national average of 4% vacancy, no one sounds the alarm and site teams can become complacent. If you are not diligent in reducing turnover, a slow budget-busting decline in occupancy will begin. 2020 Vision looks ahead and implements a premeditated marketing plan with an aggressive pursuit of every leasing lead and every resident renewal. Successful marketing and training strategies for 2017 should focus on improvements in the customer experience in the leasing path, measurable improvements in customer service and a duplicatable 365-Day plan for resident relations and renewal.

Multi-Media Marketing Kit

This seminar has a complimentary series of progressive multi-media marketing tools available for customization.

Send us your logo and event details and we’ll build them for you.


Powerful Keynote or Half Day Seminar: The Passion Workshop

Keynote or Half day Workshop: Take a personal development journey with your team on a step-by-step roadmap required to master the  highest level of excellence.

Give your team the gift of Empowerment with Toni Blake’s new Passion Workshop! Toni will show you how to make life changing decisions, adjust your personal perceptions thereby adjusting your life. Learn the importance of having clarify in your personal vision to produce the achievements to winning. This interactive workshop will walk you step-by-step through re-imagining yourself to unleash your highest standard of passion. Gain understanding of the psychology, science and time-tested techniques relied on by master’s in their field. Personal exercises will offer you time to take the positive energy test, review your personal talent inventory, understand your gifts, affirm your self-esteem, align your passion with purpose and define on your “I AM” character lessons

Group Mastermind Session will include reviewing the best practices by position and team scores. Activities include: Role-play with discussion, team activities, personality tests, self-evaluation, how to balance the influence of others both positive & negative and recognize transformation moments to build for your greatest triumphs.

Multi-Media Marketing Kit

This seminar has a complimentary series of progressive multi-media marketing tools available for customization.

Send us your logo and event details and we’ll build them for you.


Powerful Keynote or Half Day Seminar: Apartment MoneyBALL High Scoring Marketing with Low-budget Dollars

Stop using old school marketing and play to win with Toni Blake’s Apartment MoneyBall backed by the most current research and marketing data. Discover high scoring marketing on a low-budget dollar with the tools, techniques, and resource designed to gain the competitive advantage in 2017 and Play to WIN!

Game Plan: Discover Five 10-second mobile multi-media follow-up tools, FREE consumer generated media sites, Print ME – Mobile Bluetooth from your online brochure to their printer and Voice Technology Transformers and Bluetooth. Toni will teach you how to develop FREE marketing audio podcasts with Voice Memo with Follow-up custom e-card/postcards. Learn Hyperlocal image collage apps for follow-up plus real-time marketing PR iPad tools. She will show you details of a successful plan implemented on a 17-year-old community competing for head-on with new construction and winning! See the project, the process, the final product, and the numbers! Discover 5 real-time apps for cooperative marketing during the tool, new moments in leasing to elevate emotion miss with “Ceremony” and Free resources for your future resident to create the effortless leasing experience.

Multi-Media Marketing Kit

This seminar has a complimentary series of progressive multi-media marketing tools available for customization.

Send us your logo and event details and we’ll build them for you.


Powerful Keynote: Determination = Destination Crossing Your Finish Line

Passion, drive, and standard of excellence determine how far an individual goes in life. Your level of success is a direct result of your personal determination. Bringing her experience from crossing her finish line at the SheROX Triathlon, Toni Blake has built a program of inspiration, education, and determination. What is your finish line? What is your job? When are you finished? Join Toni Blake for an inspirational journey of excellence and establish foundations for your new finish line. The program includes an inspiration video documentary that takes you through Toni’s training and adds you to the crowd as she crosses the finish line! This session is an ideal choice for burned-out team members struggling with their enthusiasm.

Powerful Keynote: The Butterfly Effect – Small Changes = BIG Results

This compelling keynote draws leasing, marketing and life principles from “The Butterfly Effect”, (The phenomenon whereby a small change at one place in a complex system can have large effects elsewhere, e.g., a butterfly flapping its wings in Rio de Janeiro might change the weather in Chicago.) Sometimes we can increase our efficiency and success by making small, yet significant changes to our procedures, our attitudes, and most importantly to our character. Our struggles inspire our greatest accomplishments. This seminar is one of Toni’s most inspirational sessions that has been well received by people all over America. Toni opens up about her personal struggles, how she overcame them, and what it has meant to her professional life. Now, she is expanding those same principles to show how you can overcome your challenges to reach goals that have seemed out of reach. Even though this session works well for a keynote address, make sure you ask Toni to include some of this extraordinary session of your leasing seminar!

Powerful Keynote or Half Day Seminar: Penny Jar Marketing – Creativity with CENTS!

Grab your Penny Jar and head for Toni Blake’s program full of creativity with CENTS! Building the perceived value of your community attracts a higher quality tenant. Toni likes to say “this business is not just about being full; it’s about what you are full of”! Value is found in much more than just the physical features of your community. Learn how to add value to your community with customer service, resident appreciation, FREE area resources and a creative marketing plan. Find out how to turn a small investment of time and money into vast improvements community quality of life, attract higher quality residents and build loyalty into your current resident relations.

Powerful Keynote: THE GROWTH ECONOMY

GrowthEcon photoMany cities experience decreased vacancies, and increased rents. Toni Blake will coach your team through this consumer transition with a strategic combination of rent and reputation management. Discover how to negotiate for an increase while improving customer service; how to build positive online conversations about your community; and how to position yourself in the market to attract improvements in economic occupancy with strong resident profiles for the future. Discover FREE online marketing resources, innovative marketing tools, tech savvy resident services including fundamentals for building your online reputation and SEO. This session is an excellent management level course.

Powerful Keynote or Half Day Seminar: SUMMIT MARKETING: Reaching Your Summit

SummitMark photoFind personal inspiration in Toni Blake’s unique communication style and comedy to move past life’s roadblocks to reach your summit. This powerful motivational program will show you how everyday decisions influence our course in life. Each decision carries consequences that influence property performance, residents and personal life. Toni will show you how small positive course corrections can change your own mind, and positively influence the success of those around you. Learn creative skills to entice cooperation from your residents and improve the perceived value of your property. Enjoy some fresh ideas for resident activities on a budget and how to make meaningful memories with your residents. Finally, Toni brings you along on her inspiring climb to the summit of Colorado’s famed Hallett Peak with lessons on how to push beyond your limits through mental strength and determination, two qualities that are essential to success. This session is appropriate for all management, leasing, and maintenance staff.


Preventative Maintenance Through Resident Education

toolbox photoToday maintenance quality is listed as the top reason why residents renew and future residents lease. With customer satisfaction now being impacted by online rating review sites, service performance has a direct impact on the effectiveness of your marketing. Prioritizing your service goals will impact occupancy and NOI. Discovering unreported service needs while in an apartment impedes maintenance efficiency. In this seminar you will learn how to implement educational service tools that elevate effective communication between office staff, maintenance staff and residents. Improve the diagnostics during the telephone service request to help the technician arrive fully equipped to accomplish all of the resident’s service needs during the first visit. Toni introduces you to easily duplicatable office and resident educational tools to prevent and improve maintenance. Learn about the benefits of new technologies like QR codes, Youtube “How To” videos, and web-based Q & A to support resident services. Service technicians will also learn how to sell a rent increase and invite positive feedback on the review sites. Turn your service department into a five-star community both onsite & online!


executive photoIn this powerful luncheon Toni Blake will summarize the current trends for online marketing, consumer driven technologies, pricing strategies, how to leverage free SEO tools, a NEW cooperative neighborhood marketing campaign, generating NEW resources for quality leads and more! As a leader, your decisions direct the future success of your firm. This information will change your course and impact your future success! Join industry expert Toni Blake in an Executive Trends Luncheon for a marketing strategy that is sure to produce measurable results.


leasing photoEnjoy a look at current trends with industry expert, author and speaker Toni Blake. Toni will share ideas on the most powerful trends for marketing to the “Next Generation”. Learn how to update and accelerate your organization’s “Best Practices” for customer relations through the use of the Internet, Automation and electronics. Learn new technologies and innovations for leasing, marketing, resident retention and customer service. Toni has been researching Social Trends and their impact on the consumer’s decision path. Learn how to attract and keep the consumers attention both online and on site. Additionally, Toni will share her hilarious look at the apartment industry, as only she can! In 1992, Toni officially began her career in standup comedy and has appeared at many of the country’s popular comedy stages, including Denver’s famed Comedy Works and Seattle’s Comedy Underground. Be sure to mark this as a “can’t miss” on your calendar!

Please see Toni’s affordable housing titles which can be easily adapted to conventional applications. Click Seminar Descriptions (Affordable Housing) .

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