Toni Blake's

Journey to Leasing Excellence

Helping you channel your full potential

Step 26: Establishing Love Notes

  • Powerful Description Techniques
  • 3 Ways to a memorable description
  • Personal Pronouns +Unique Identifiers
  • Word Art Tones over Sales Cadence
  • Leasing with Voice Memo
Building Descriptions that Captivate

“Become a word artist and paint unforgettable pictures of your apartment homes.” Toni Blake


Toni Blake teaches you powerful techniques for creating unforgettable descriptions of your apartments. Learn how to become a word artist and be confident in great language about each of your available addresses. Toni shows you how to build excitement in your conversation with your future residents. This is about sharing passion that inspires a personal visit to your community.

    Featured Resources

     Word Study

    • Noun: a word (other than a pronoun) used to identify any of a class of people, places, or things (common noun), or to name a particular one of these (proper noun) as in “apartment” or “Wayside Apartments”.
    • Personal Pronoun: each of the pronouns in English ( I, you, he, she, it, we, they, me, him, her, us, and them )
    • Second Person Pronoun: the words writers use when they are addressing one or more readers directly. They are also used when we speak directly to people, such as you, you, yours

    Personal Assignment

    Write a Love Note

    • Take time to write out a love note one of your available apartments. Practice telling the story using great word pictures, creating desire with passion and using 2nd person pronouns (you, your, yours).
    • Once you are ready, using the voice memo on your smart phone, record your first leasing podcast and email it to your desktop.
    • Create a Leasing Podcast folder on your desktop and save it to this folder.
    • The next time you are talking to someone on the phone ask them if they would like you to email a quick podcast tour of their new home! BAM!!! What a creative, powerful leasing tool! Set yourself apart from your completion with tips from the Journey to Leasing excellence. 

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