Here is what is coming in 2019!

 

52-Week Total Team Engagement Plan: 4 Economic Impacts of Loyalty
When people choose their apartment for price there is no loyalty established in the relationship. They will skip out in a heartbeat for a better deal leaving you with more damage then income. Each week we focus our teams on the numbers and do a cost comparison for our leasing and marketing strategy. In this highly competitive time the decision to choose their next home needs to make since, however it is a very emotional choice. Home is the second most emotional word in the English language. Toni Blake is designed a 52 Week Plan, themed around The Economics of Loyalty. Each quarter of 2019 will have a total team focus on how to drive occupancy and retain residents. When people choose an apartment because they want it, are excited to live there and appreciate all the extras and amenities. You build a relationship on loyalty, respect and mutual benefit. These lessons speak directly to everyone including maintenance, who are the real heart and hands delivering on our customer service commitment.

 

52 Step Journey to Resident Loyalty

Q1 – Loyal Reviews #ALLin410
Q1 2019 Toni Blake will engage your entire team in inspiring on line reviews. Reduce your cost per lead by making sure research on your property reveals inspires MORE reasons to rent by trusted resident! Q1 is right before the leasing season begins. This is the most effective time to transform your online reputation. Members will have access to a custom designed Total Team Engagement Tools including a quarterly portfolio-wide contest, assignments and marketing tools to capture & convert those complement moment with a resident into a positive voice online. It’s time to attract high quality traffic to your community and loyal, renewable resident profile for 2019. Focus = results! Focus on sharing your resident’s love for their community will inspire more loyal residents to join your communities.

Fresh member content, weekly video and email reminder delivered each Friday: Q1 Schedule: January 4,11,18, 25 February & March 1,8,15,29

Q2 – Loyal Referrals #ALLin410
Q2 2019 Toni Blake will engage your entire team in inspiring resident referrals. Q1 is the most effective time engages your residents in driving qualified referrals during the leasing season. Sharing marketing dollars with residents brings in great new residents and invests in your current resident. Members will have access to a custom designed Total Team Engagement Tools including a quarterly portfolio-wide contest, assignments and marketing tools to help your residents capture & convert conversations about their great apartments with friends & family. It’s time to attract high quality traffic to your community and loyal, renewable resident profile for 2019. Focus = results! Focus on growing resident referrals with your resident’s builds love for their community will inspire more loyal residents to join your communities.

Fresh member content, weekly video and email reminder delivered each Friday: Q2 Schedule: April 5,12,19,26, May 5,10,17,24,31 & June 7,14,21,28

Q3 – Loyal Renewals #ALLin410

Q3 2019 Toni Blake will engage your entire team in inspiring resident renewals. Toni’s plan for resident renews include total team train on how to negotiate a renewal. Your teams will receive 28 renewal negotiation cards power examples of the advantages of renewing their lease. Members will have access to a custom designed Total Team ready-to-roll renewal marketing tools including a quarterly portfolio-wide contest, assignments, and marketing tools to help your residents capture & convert renewals and reduce turnover costs. Toni will challenge your teams with fresh marketing procedures and creative face-to-face renewal staging proved to increase renewal success. They will get telephone talking points, new creative incentive ideas and detailed instruction. Competition is getting aggressive. 2019 is the time to prepare your teams with the training and tools they need to maintain a loyal resident profile. Focus = results! Focus on maintaining loyal residents has a high economic impact on your community’s success.

Fresh member content, weekly video and email reminder delivered each Friday: Q3 Schedule: July 5,12,19,26, August 2, 9, 16, 23, 30 & September 6, 13, 20, 27

Q4 – Loyal Relationship #ALLin410
Our focus this year has been on developing resident loyalty through the many facets of the resident experience. In Q4 2019 Toni Blake turns our attention towards building relationships through social responsibility. John Chambers , chief executive of Cisco Systems is quoted as saying, “The most successful in life have an obligation to give back. And it is not just the right thing to do; it is just plain good business.” Engaging your residents in social activities that support worthy causes will strengthen community outreach, will enrich the character of the participants, and will also build resident loyalty. Toni energizes your efforts through creative social content plans, invitations, graphics, and resources to connect you to local programs in your area such as The Kindness Challenge, Coats for Kids, Toys for Tots, and cancer research initiatives. Join the hands of your residents to make a difference right here at home.

Fresh member content, weekly video and email reminder delivered each Friday: October 4, 11, 18, 25, November 1, 8, 16, 22, 29 December 6, 13, 20, 27

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